Objective: Make Office Depot / OfficeMax a relevant gifting destination during the holiday season.

Insight: No one knows us like the people we work with.

Idea: The Coworker Collection, a tongue-in-cheek holiday product line that reimagined everyday office supplies as the perfect gifts for every office personality.

Execution: Multi-channel campaign including films, social, in-store displays, and e-commerce.

Results: 14% new customers and doubled digit sales goals in key categories.

Recognition: Shortlisted at Cannes; New York Festivals Best Integrated Campaign, Cresta Awards Gold for Integrated Campaigns; Webby Finalist for Creative Strategy and Viral Film.