Objective: Re-energize HomeGoods’ brand and drive store traffic.

Insight: The best finds aren’t planned — they’re discovered.

Idea: “You don’t go shopping. You go finding.” — a rallying cry celebrating spontaneity and creativity.

Execution: TV, digital, social, and large-scale experiential activations (1,200+ items installed across 3 U.S. locations).

Results: TJX reported +6% comp-sales gains during the campaign’s rollout, with traffic driving growth across divisions.

Recognition: Clio Network for creative craft, Ad Age Editor’s Pick.