Objective: Celebrate the brand’s 50-year legacy while modernizing its image and reconnecting with women across generations.

Truth: Every generation redefines what confidence looks like — but true style never needs reinvention.

Idea: “50 Women. 50 Years.” — A portrait series uniting supermodels past and present as the embodiment of the Ann Taylor woman.

Execution: Photographed by Annie Leibovitz; showcased via print, digital, online and in-store.

Results: Reinforced brand relevance, elevated luxury perception, and re-engaged legacy customers to drive 11% increase in store traffic YoY.

Recognition: Featured in Chelsea Art Museum exhibition with kick off by Anna Wintour and Anna Leibovitz; covered in Vogue and other major fashion media.